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Struggling to Build a Loyal Clientele?
It’s Not the Economy—It’s the Experience.
If you’ve been in the industry for 3+ years and don’t have a solid clientele, it’s time to stop blaming external factors and start focusing on what truly matters: providing an exceptional 360° guest experience.
Whether you’re new to the industry and want to avoid wasting your early years, a stylist who has been struggling to build your career or a salon owner striving to create a standout client journey that keeps people coming back, this program is your roadmap to success. Success isn’t luck—it’s strategy. Build the client experience that keeps your books full and your career growing.
Yes! I need to elevate!Does this sound like you?
- You’re tired of losing clients after their first visit and wondering what you could do differently to make them stay.
- You dream of booking a packed schedule full of loyal clients who rave about your services and refer their friends.
- You’re constantly second-guessing your pricing because you’re not sure your guest experience matches what you charge.
- You’ve worked so hard to build your skills, but you feel like your business isn’t growing as fast as it should be.
- You want to feel confident in every aspect of your client journey, from the first hello to securing their next appointment.
To make it happen, it starts here—with The 360° Guest Experience. This program is your step-by-step guide to transforming your salon business into a thriving career you’re proud of.
Introducing
The 360° Guest Experience
12 LIVE Business Classes
12 Modules [once a month in 2025] designed to help you elevate your end to end guest experience
Q+A LIVE with Gina Sicard
Connect with Gina and ask questions, run through ideas and fine tune your systems.
Access to Replays
If you miss a class or want to re-watch, get access to the replay and course materials.
Customers LOVE
Gina's Mastermind Group
"Gina's education has lit a fire in me that makes me want to be the best in our industry. This is a Mastermind group for those who want to be at the top of their game with every tool necessary to get there."
- Eloisa McCrary
Take A Peak Inside
Here's what we will be covering inside The 360° Guest Experience
*Included in Gina's Mastermind Group*
☑️ Module 1 | From URL to IRL - Comprehensive Client Acquisition: Learn to attract ideal clients through a strong online presence, networking strategies, and confidence-building techniques to grow your salon business.
☑️ Module 2 | Connect & Convert: Mastering Client Communication: Develop effective communication skills for timely responses, seamless bookings, and impactful consultations that enhance client relationships.
☑️ Module 3 | Creating a Signature Salon Experience: Design a welcoming, professional atmosphere that elevates every aspect of the in-salon experience, ensuring client comfort and satisfaction.
☑️ Module 4 | Bulletproof Consultations: Perfect your consultation process with strategies to understand client needs, set realistic expectations, and deliver personalized services.
☑️ Module 5 | The Art of Building a Ticket: Master up-selling and cross-selling techniques to boost revenue while offering clients tailored services and solutions they value.
☑️ Module 6 | Exceeding Client Needs - How to get Your Clients Addicted to You: Use Gina's favorite psychological framework to create a fulfilling salon experience that builds loyalty and deep client connections.
☑️ Module 7 | Why Your Clients Are Buying On Amazon And Not From You: Learn retail sales techniques, overcome objections, and boost product sales with confidence while enhancing the client experience.
☑️ Module 8 | The Power of Prebook: Learn the pros and cons, best dialogue and the true power behind embracing a solid checkout and pre-booking strategy in your business.
☑️ Module 9 | The Follow-Up Formula: Enhancing Client Retention and Satisfaction: Nurture client relationships with effective aftercare, handling feedback gracefully, and turning redos into opportunities.
☑️ Module 10 | Reputation Rescue: Managing Mistakes Before They Go Viral: Safeguard your reputation by mastering service recovery and handling complaints with professionalism and tact. Turn redos and less than perfect experiences into loyalty and trust.
☑️ Module 11 | Loyalty Lockdown: Make Them Choose You Every Time: Design loyalty programs and personalized incentives that create unbreakable client relationships and drive referrals.
☑️ Module 12 | Numbers Don’t Lie: The Key to Continuous Improvement: Learn which numbers matter the most, how to find them and more importantly how to impact them to grow and improve your business year over year!
Is this education right for you?
This is for you if..
- You are committed to continuous learning and seek to elevate your salon business.
- You value client relationships and strive to provide exceptional service.
- You are dedicated to implementing effective strategies to enhance the end-to-end guest experience.
This is not for you if..
- You aren't willing to do the work and prefer to continue losing clients due to overlooked aspects of your guest experience.
- You seek shortcuts, opting for the easy way out and adopting a victim mentality rather than taking proactive steps to improve.
- You don't believe that your success is in your hands, lacking the conviction that your actions directly influence your business outcomes.
Stop blaming and start growing!
It's easy to blame external factors like the economy, past experiences, or challenging clients for business struggles. However, true growth comes from introspection and commitment to elevating your salon experience. By critically assessing your skills and business practices, you can create a thriving environment that attracts and retains clients.
Imagine a salon where clients feel valued from the moment they book an appointment to the follow-up after their visit. A place where every detail is meticulously crafted to provide an exceptional experience, leading to increased client satisfaction and loyalty.
Investing in enhancing your end-to-end guest experience not only elevates your professional reputation but also allows you to command premium pricing, set your preferred schedule, and focus on your artistry in a beautiful, client-centric space.
Don't let complacency or fear hold you back. Embrace the opportunity to refine your approach, delight your clients, and build the successful salon business you've always envisioned. Your dedication to excellence will set you apart in the industry and pave the way for sustained success.
ABOUT ME:
My name is Gina Sicard, and I’ve been in the beauty industry for 15 years—10 of those as a salon owner and 8 as an educator. My mission is to elevate the beauty industry by helping hairstylists and salon owners build thriving, beautiful businesses.
Now more than ever, I believe the industry needs to refocus on the end-to-end guest experience. Over the past few years, this critical aspect has been lost, with many stylists missing the opportunity to learn from mentors in exceptional salons. It’s time to bring this standard back.
Being a hairstylist is a professional career, and if we’re charging premium prices, we must deliver an extraordinary client experience to match. It’s time to raise the bar.
Frequently Asked Questions
What if I cant make the live sessions?
I am really busy - will I have time for this?
If I join Mastermind, how do I access all of the content?
How long does it take to get access to the replay?
Your Stress-Free 30-Day Money-Back Guarantee
At The 360 Guest Experience, we are fully committed to delivering the highest quality education to help you transform your salon business. We’re confident you’ll find immense value in our program, but we also understand that it may not be the right fit for everyone.
That’s why we offer a 30-Day Money-Back Guarantee.
If you’ve done the work and don’t feel completely satisfied within 30 days of your purchase, simply provide proof of your completed work, and we’ll process your refund—no stress, no hassle.
We’re here to support your success, risk-free!
